Western Meat Packers Group

A celebrated example is WMPG’s Margret River Fresh premium branded beef, one of the company’s high profile success stories on domestic and export markets in recent years.

“While the Margaret River region has long been globally recognised for its fine wines, our Margaret River Fresh branded beef is now serving up a beef taste sensation to Australian and overseas consumers,” Mr Fuda said.

“In all of our export markets, including Vietnam, Japan, Korea, USA, Hong Kong and Singapore, there is high demand for sustainably sourced, clean products and the Margaret River region is renowned for these qualities,” he noted.

“We’ve built on this reputation and the growing consumer trends around sustainability, hormone-free and animal welfare by ensuring we meet these expectations.”

Looking to further its reach into other export markets beyond established partnerships is part of the current business growth strategy within WMPG.